How do I set SEO and install tracking codes (Google Analytics, Meta Pixel)?

A store that does not know where its visitors come from is spending on advertising blind.

SEO

1. Open Store → Settings → SEO & Tracking — Figure 1.
2. Write the meta description and keywords in both languages; they are used for the homepage and for any page without its own fields.
3. Products, categories and blog posts each have their own SEO fields, and those take precedence over the general ones.

Tracking codes

1. On the same tab, put your Google Analytics (GA4) or Meta Pixel code in header scripts, which is where most tracking codes belong.
2. Use body scripts for anything the vendor asks you to place before the end of the page.
3. Press Save, then verify the code is firing from the vendor’s own dashboard.

Notes

• Never paste a script you do not trust; it runs on every page of your store and sees what your visitors see.
• The meta description is the two lines people read in search results, so make it an invitation, not a dry summary.
• The store has an automatic sitemap.xml; submit it to Google Search Console once.