How does a customer buy from the store? (the visitor’s journey)

It is worth walking your customer’s path once before you open the store to the public.

The path

1. The homepage — Figure 1 — with the banner, the categories, the featured products, the deals and the latest products.
2. The product list — Figure 2 — with search and filtering by category and price.
3. The product page — Figure 3 — with images, description, colour and size selection, then Add to cart.
4. The cart — Figure 4 — where quantities are adjusted and a coupon code is entered.
5. Checkout — Figure 5 — name, phone and address, choice of shipping zone and payment method, then confirm.
6. The customer gets an order tracking link, and you get a notification at the email set in the settings.

Notes

• A customer does not need an account to buy; registering simply lets them save addresses and follow their orders.
• Test the purchase on your phone, not your computer; most of your visitors are on a phone.
• Buy from your own store once before launch; you will see what nobody looking at the dashboard can see.