How do I create a discount coupon?

A coupon is a marketing tool, not a price cut; tie it to an occasion, a period and a ceiling.

Steps

1. Open Store → Coupons — Figure 1.
2. Enter the code in Latin letters and digits only, and keep it easy to say and type.
3. Choose the type: percentage or fixed amount, then enter the value.
4. Set the minimum order, the start and end dates and the usage limit.
5. Activate the coupon and Save; the customer enters it on the cart page.

Notes

• Give every campaign its own code; that is how you learn which campaign actually brought the orders.
• Do not delete a coupon used on past orders; disable it and the record stays intact.
• The minimum order protects your margin: 20% off a small order can swallow the whole shipping cost.