How do I write the vision, mission, values and the FAQ?

Two sections a serious visitor reads: one says who you are, the other answers what they were about to phone and ask.

Vision, mission and values

1. Open Website Builder → Vision, Mission & Values — Figure 1.
2. Add an entry for each of the vision, the mission and the values, with a title, a short text in both languages and an icon.
3. Set the order, then Save.

The FAQ

1. Open FAQ — Figure 2.
2. Write the question and answer in both languages and set the order.
3. Take the questions from your actual phone calls, not your imagination; they are the truest source.

Notes

• A vision and mission made of generic phrases that would fit any company say nothing; write what is specific to you.
• A good FAQ saves you daily phone calls, so answer on prices, lead times and the areas you cover.
• A two-line answer is more useful than a long paragraph nobody reads.