Most business websites fail not because of their design, but because of small neglected details. A visitor does not send you a complaint when something irritates them — they close the tab and go to a competitor. Here are the mistakes we see repeatedly on company websites, all of them fixable in an hour or less.
1. A phone number that is hidden or not tappable
A visitor on a phone wants to call with one tap. A number written as plain text in the footer means they have to copy it by hand — and usually they will not. Put the number near the top of the page and make it directly callable.
2. A "Services" page written in generalities
"We deliver integrated solutions to the highest standards of quality" says nothing. The visitor wants to know one thing: do you provide the service I am looking for? Replace marketing language with a plain list of what you actually do.
3. Stock images instead of your own work
Visitors spot stock photography easily, and it weakens trust rather than building it. A genuine photograph from your own site of work — even one taken on a phone — persuades more than the best purchased image.
4. Never stating where you are
Many company websites never mention their city or country. That hurts twice: the visitor cannot tell whether you serve their area, and search engines do not connect you to local searches, which carry the highest buying intent.
5. A slow site, or one that does not work on phones
Most of your visitors browse on mobile. If a page has to be pinched and zoomed to read, or takes too long to load, you lost the visitor before they read a single line. Both factors also feed directly into your Google ranking.
6. A contact form that asks for too much
Every extra field reduces the number of people who finish it. A name, one contact method and a short description is enough for a first approach; you can gather the rest on the call.
7. A site that has not changed in years
A "Latest news" page whose most recent post is three years old leaves a worse impression than having no such section at all. Either update the content regularly, or hide the sections you will not maintain.
Frequently asked questions
What is the quickest mistake to fix today?
Making the phone number tappable at the top of the page, and naming the city you work in. Two edits that take minutes and have immediate effect.
How do I know if my site is slow?
Open it on your phone using mobile data, not the office network. If it takes more than three seconds to load, you are losing visitors.
Do I need to rebuild the whole site to fix these?
Usually not. Six of the seven are fixed by changing content and ordering, without rebuilding anything.